It seems that these days all focus is on the Instagram. And, if your business isn’t on this platform, then you better have a good reason. If you offer service, sell products, have a store, or want people to notice you, it’s time to make an account.
However, we have to understand that social networks are important part of our lives and another step towards business success. But, to become visible, you require an effective Instagram strategy. Whether you need advice for beauty salons, or you run a jewelry show or sell clothes, this platform has many potentials to offer and get your business off the ground.
Now, let’s check out how you can target customers through Instagram!
Get to know your audience
This is the most important thing, regardless of the marketing goals you want to accomplish. You might create great content, but if your target audience doesn’t like it, what’s the point. Take some time to understand your audience or potential buyers’ demands.
Since you are using this platform for marketing, you should consider all the ways to engage your audience because they are responsible for building your brand.
Test Instagram insights
Facebook has the same option, and since Facebook owns Instagram, it recently introduced a similar tool to help users have some control over their accounts. As the name states, Instagram insights help you understand people interacting with your account and following your services.
- Saves: how many times users saved your posts
- Video views: the number of people who saw your video content
- Follower activity: how often you followers are in your account daily
- Website clicks: how many click your business profile has received
- Reach: the number of individual accounts that have viewed your posts
- Impressions: how many times your content was viewed
Explore listening tool
Social listening allows you to get to know the conversation that’s happening online, which involves Instagram. If you invest in a high-quality listening tool, it will tell what other people are saying about your brand or services you are offering.
If you are trying to attract new users, you need to find out what makes them tick. For instance, check similar profiles to yours, and review the keywords they are using. Go for content style and photos that are already popular and think about producing similar content.
Establish positive communication
While Instagram is a virtual place, there are still people behind those accounts. Social media marketing isn’t only about spamming followers with sales, promotions, and new releases. It’s crucial to engage with followers and make them believe they are an essential part of your business.
For one, it will make your brand less corporate and more human. Additionally, the more people comment and share your content, the easier new users will find you. It’s a publicly known fact that Instagram love content with high engagement.
Therefore, respond to comments regularly, share some interesting accounts, and ask your audience what they think about your content, and the things you should change or improve.